The Work
Delivering transformative marketing strategies for global growth in pet health, advanced nutrition science for human and animal health, and consumer packaged goods sectors.
Mario Cabrera
Moving share where share doesn’t move
A marketing and growth leader with twenty years in pet, animal health and consumer brands. He has owned P&Ls up to $1.8B, led global franchises including Bravecto, NexGard and Hill’s, and built launch-stage portfolios from zero.
His approach starts with the P&L, not the campaign. Most of the marketing organizations he has inherited were spending against activity rather than against the few levers that actually move the business. The fix was usually structural (how the team is built, how spend is allocated, how performance is measured) before it was creative. That approach helped take Bravecto from 15 to 25 share points in three years, and delivered more than $300M in first-year sales across six product launches.
His work extends well beyond the US: market entry and international P&Ls in Mexico and across Latin America, joint ventures, distribution in more than 12 countries, and global innovation strategy spanning Europe, Asia and Australia. He works fluently in English and Spanish.
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